How the product was born

Hey there! 👋

Originally, “beef jerky” was a cowboy thing.

In the Wild West, meat was salted and dried to be carried over long distances. It had to be very, very dry and salty to preserve it well. It wasn’t that great.

The very first time I made homemade dried beef, it was ultra-dry. I thought to myself, “Cowboys don’t exist anymore, so there’s no reason to make ultra-dry beef jerky.”

“I’m going to try making something less dry.” Okay, a bit better. Then: “What happens if I add this to the marinade?” Okay, why not. Then: “What happens if I slice the meat a little thicker?”

Then came 30 iterations. A trial-and-error approach as a self-taught experimenter. It was a long and challenging journey. But very exciting. It took me about a year to find the right parameters.

In my artisanal method, there are 15 production steps spread over 2 (very) busy days. Each step requires a certain level of expertise. A multitude of parameters affect the taste and texture of the marinated dried beef you can buy today.

I was able to count on my loved ones who had the chance to taste the evolution of Tof! throughout 2023. It’s thanks to their feedback that I’m proud of what I offer. 

Try the product out